Somewhere in the middle of nowhere, a traveler has stopped and now leans against his car. It is quiet. A light breeze pushes its way through a wheat field. As the last rays of the sun race towards the horizon he recognises the swish of an irrigation system. It tingle’s his nose with a blend of water, dust, and soil. As it reaches his soul, he acknowledges the truth in the moment. "Remarkable," he whispers. Yes, this is it.
You see, wheat in seed form is utterly elegant and simple, with extreme complexity within. The latter can and will only manifest true beauty and value once all the elements synchronise to literally grow this seed to fulfillment.
Every member of a team (the wheat) has been blessed with specific skills and talents. The synchronicity is each member's intention to always add value and enhance the other team members' skills and talents. This is how one creates those conditions where every client, tourist, and a visitor will experience their "remarkable this is it" moments.
To create these conditions one employs technology, visuals and words. Yes, you have to tell stories. You have to tell "remarkable" stories in such a manner that people will nose it – that it will touch their being.
Is your business associated with "remarkable?"
Are you a definer of "remarkable".
Do you create "remarkable” from the heart?
© Matthys Ferreira
No comments:
Post a Comment